UX Designer at
Job Type
Full time
Duration
Feb 2020 - Dec 2020
Team
Worked directly with the UX Researchers, UX Lead, Project Manager, Graphic Designer and the Dev Team
My Role
UX Design, UX Reserch, Storyboarding, Usability Testing, Wireframing, Prototyping, Client Presentation
Overview
Overview
I worked as a UX Designer at Extentia Infotech. Under the guidance of the UX Lead, I worked on a wide variety of projects ranging from Salesforce and SAP visualizations for healthcare and utility providers, designing Salesforce workflows for fintech companies, Heuristic evaluation and mobile app design for public health non-profits, new feature design for government websites and website design for health tech startups.
On a daily basis, I have collaborated with cross-functional teams and stakeholders including multiple product managers, project managers, UX designers, UX researchers, UX leads, principal UX, graphic designers, QAs, developers, and clients to transform ideas into usable product solutions.
What is Extentia Infotech?
Established in 1998, in Pune, India, Extentia Infotech is a global technology and services firm with our focus on enterprise mobility, cloud computing, and user experiences.
Healthcare Product Website Design (B2B,B2C)
Overview
A major healthcare provider in India has come up with innovative new products, offering the users and their families comprehensive health management solutions including insurance, health app, online consultations as well as patient management software for doctors.
The website showcases all the product offerings to the custommer to generate interest.
A major healthcare provider in India has come up with innovative new products, offering the users and their families comprehensive health management solutions including insurance, health app, online consultations as well as patient management software for doctors.
The website showcases all the product offerings to the custommer to generate interest.
Design Brief
The client wanted to create a vibrant, easy-to-navigate website that showcases various health services offered. Special care had to be taken that the users are able to differentiate between the client's website from its competing consultation websites.
The client wanted to create a vibrant, easy-to-navigate website that showcases various health services offered. Special care had to be taken that the users are able to differentiate between the client's website from its competing consultation websites.
My Role
As the UX designer alongside UX researchers, project managers, graphic designers, QAs and developers engaging in user-centered design processes for designing the website. I attended weekly meetings with internal teams as well as stakeholders, developing and presenting design solutions.
Research Insights
Engaging in research like competitive analysis and contextual interviews, we arrived at a few key insights.
Less Text More Iconography
Easy to read and understand layouts supporting multiple languages all over India.
Short Attention Span
Use of pleasing illustrations and bright colors to catch the attention of the customers.
USPs
Showcasing all the product offerings like loyalty cards, insurance plans and e-consultations.
Brand Name
incentivising people's trust in the brand name and heritage
Site Architecture
Brainstorming with stakeholders and analyzing the user flows, we created a robust information architecture for the website which will act as the basis of future design sprints.
Lo-Fi Prototypes
Creation of low fidelity prototypes incorporating all the features derived from research. Usability testing was performed on the prototypes to validate my ideas.
Home Page
Product Features Page
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Loyalty Fatures Page
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Customer Service Page
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Hi-Fi Prototypes
I created high-fidelity mockups based on data and insights from the usability testing and brand guidelines. Pastel illustrations give the website a very friendly feel. Special care was taken to ensure that website doesn't create too much sensory load on the viewer.
Home Page
- Highlighting the product USPs
- CTAs for important functions
- Interactive layouts for better information management
Product Features Page
- Hover interactions for product features
- Highlighting support for multiple devices
Loyalty Fatures Page
- Comprehensive footer design for easy navigation
- User reviews for increasing trust as well as better SEO
Customer Service Page
- Easy connectivity
- User-friendly FAQ layout
The first phase of the website went live in July 2020. More features are currently under development.
Salesforce And SAP Visualizations For Utility Provider (B2B)
Overview
A Utility provider in the USA wanted to analyse CRM platforms like Salesforce SAP to manage customer queries. They wanted to visualize their AI Widgets and workflows on the platforms.
Having expertise in design systems and workflows for Salesforce and SAP, I conducted UX review and prototyping, performed critical analysis of their current widgets, and explored the possibility of integrating them into the CRM platforms.
Salesforce Visualizations
SAP Visualizations
Key Takeaways
Upskilling
At Extentia infotech, I engaged in concept design, ideation, heuristic evaluation, affinity diagramming, user journeys, information architecture, lo-fi Prototypes, hi-fi Prototypes, and usability testing.
Adapting to the new normal
Within 3 months of starting my job as a UX Designer, COVID hit India and the entire workforce had to be remote working from home. In a short duration, I learned to adapt to the new work culture. I missed working in the studio culture so I took the initiative of having the team dedicate 15 minutes each day for informal critique and discussion on their design solutions.
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My first job as a UX Designer
Working at Extentia Infotech was my first job as a UX Designer. I knew I had to adapt quickly to the fast-paced Agile work environment. I could apply my design acumen and skills gained in my career as an Architect - like critical thinking, design communication, stakeholder management - into my role as a UX Designer to generate valuable design solutions.
Learning new tools
When I joined the company, I was highly skilled in prototyping tools like Adobe XD and Sketch. However, upon joining, I found that Axure RP was a major part of their workflow. I quickly learned the tool and was proficient in it within a matter of weeks. In later stages, we shifted to a more collaborative workflow on Figma. I constantly evolved throughout my time at Extentia infotech and displayed an initiative to gain new skillsets.
